Judges commended Fairline for its close work with its global dealer network to create fairer, more efficient ways of working, which have been achieved through launching a number of key dealer initiatives. Judges praised Fairline’s new simplified discount structures, overhauled dealer contracts and investment in sophisticated digital asset management software, for creating more transparent and productive relationships between the yard and its dealers. The judges emphasised that this focus on continuity and creating more open lines of communication showed a relationship between Fairline and its dealers that has fostered mutual investment, support and success.
Russell Currie, Managing Director of Fairline Yachts, comments on the award win, “With the re-birth of Fairline Yachts, we had the opportunity to readdress Fairline’s relationship with its global dealer network. As a Fairline dealer for 20 years, improving this relationship is something which I feel passionately about and we are dedicated to creating a more productive, transparent relationship based on mutual trust and respect. We would like to thank the judges for their consideration and decision, along with every member of the Fairline team and dealer network for all of their hard work, which made this achievement possible. With a passionate team of incentivised, motivated and knowledgeable dealers in key yachting markets around the globe – the future for Fairline Yachts is looking very bright!”